[53] Why You Need to Find Your Micro-Niche

Your micro-niche is your super-speciality. It is the one product (or product line) that defines your business – and the one that makes you recognisable amongst your competitors. We all begin creating because we love it – but taking that step from making for fun to making to sell changes the playing field completely. We can’t make everything we want to all the time – we need to try and find a micro-niche. Something people want that you make really well. Something specific, that makes you stand out from the crowd. Once you discover this micro-niche you, will find it much easier to run a profitable business. If you are yet to find your micro-niche or are yet to consider this idea – take a listen to this podcast for ideas on how to find your own micro-niche.   Quotes and highlights from this Episode: * The key point here is the moment when you change from doing craft for fun to trying to sell it. * This ‘When parents find out their daughter makes jewelry‘ video made me laugh – I appreciate the satire, because as much as I value what I do (and what all artisans do) there is an element of truth in it. * ‘Growing a business is hard work, it will take a long time and you have to be patient.’ {Jess} * You need to get more specific with what you are making, you need to find your micro-niche. * ‘You want to be the master of one specific type of thing.’ {Jess} * Look to successful people and think about what they make. Do they have a micro-niche? * When you find your micro-niche you will be able to define your target market. * ‘Constraints are a beautiful thing when it comes to creativity.’ {Jess} * You are more likely to become successful with a small group of people than with everyone. * Remember that less is more. * You may have to give some stuff up – and that is ok. * Your micro-niche may be a theme rather than a product. * So, how do you figure out what your micro-niche is? * 1. Follow the market – what are your best sellers and why? Don’t be afraid to ask your community. * 2. Consider your niche market. Who are they? * 3. Do some research and see what your competitors are doing right and wrong. * ‘Your brand story is going to be incredibly powerful here.’ {Jess} * Finding your micro-niche may mean you need to change things, re-organise or drop products. * If you don’t have a micro-niche it will be incredibly hard to have a profitable business. * Finish this sentence: “I am the person who sells…” * ‘Be the one that people think of.’ {Jess}   Download or Listen to This Episode (You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)