040. 4 Steps to Brand Clarity & Direction
Create to Convert Podcast - A podcast by Yevgeniya Davarashvili
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We're continuing the client experience series with a focus on Brand Clarity and Direction in this episode. This is a really important step once you onboard your client and before you dive into the design process, which allows you to get a much deeper understanding of your client's business, their Ideal Client, but also their visual preferences when it comes to their brand identity.
In this episode, I'm sharing the 4 different areas I explore with my clients before we dive into the Brand Concept design, which helps me not only ensure I'm on the same page with my client but also results in a much faster design and approval process!
TEMPLATE SHOP LAUNCH
This episode is sponsored by my Template Shop Launch with all my success-proven templates I use with my own clients so you can get a behind-the-curtain look into the exact tactics I’ve used to go from feeling undervalued and overwhelmed to scaling to 6-figures as a 1-woman design studio!
LINKS MENTIONED
- Template Shop waitlist
- Episode 022 on Ideal Client Avatar
- Episode 018 on Brand Metaphors