Ep 123 Value of Design P1: Understanding the power and stigma of the word 'Design'

In the kickoff to this insightful 3-part series, Stephen Gates breaks down essential steps to help your team and company fully appreciate the value of design. In this episode of The Crazy One, Stephen explores how to shift perceptions of design from a “claim of ownership” to a powerful, strategic process. He dives into the importance of distinguishing creativity from execution and shares actionable methods for gathering data that can demonstrate design’s true impact. Perfect for creative lead...