Why Your Book Needs to Be Central to Your Business (Not Just a Nice-to-Have) with PR Expert Nicola Rowley

If you’re writing a book for your business as a lead magnet or authority builder (or already have one that’s not doing much) this episode is a must-listen, because today's guest, PR expert and author Nicola Rowley has a book funnel you’re going to want to stalk. Inside this episode she shares how she turned her book The Power of PR into the most powerful asset in her business, not just at launch, but years later. From clever distribution hacks to keeping it visible and relevant in...