The ONLY Storytelling Formula You'll Ever Need

Authors Dot Ink - A podcast by Cate Butler Ross

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You know that storytelling is one of your most powerful tools as a business person and entrepreneur, and that your story is one of your most valuable business assets... But how do you actually tell a story so people will listen…? Well, that's what storytelling formulas are for, and this simple 4-step storytelling framework I share in this episode is how every classic story you've ever heard is told. Once you know this you can rinse and repeat it to your audience's delight, over and over again...