Lori Coulter (Summersalt) - How She Built an Inclusive Swimwear & Apparel Brand

Presenter: Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax and hiring services that consumer startups need to scale. For more information head to burklandassociates.com Presenter: Skillful runs online, immersive programs that help people launch and accelerate their careers in business roles in tech - Strategy & Ops, Product, Strategic Finance and Growth. Click Here to Apply to the Next Cohort   Thank you Madeline Keulen for the intro to Lori Coulter, founder of Summersalt. Summersalt produces flattering swimwear designed to fit you, not the other way around. The internet’s favorite swimwear — & your new go-to for everything from activewear to PJs. It was so fun chatting with Lori about how she developed Summersalt into one of the fastest growing swimwear brands. Without further ado, here's Lori. Here are some of the questions I ask Lori. What was your attraction to fashion? You were designing swimwear for 10 years, what sparked Summersalt? Body scanning Could you IP Scanned over 10,000 women, 1to1 fit Customer who was neglected What was the insight that you found that incumbents weren't understanding? How did you approach distribution? What was the old way to distribute swimwear and gain consumer trust? Resort businesses Privacy from the own home, direct mail How did you approach brand and your positioning? Swimwear (I'd imagine) is a seasonal business. How do you think about introducing new products so you aren't only a seasonal business? How did you go about hiring a team? Why did you decide to raise venture money?How was that process? What's the biggest reason why a fund passed on you? What's one thing you would change about the fundraising process? What's one book that inspired you personally and one book that inspired you professionally?Peter Thiel Zero to OneBillion Dollar Brand What's the best piece of advice that you've received?The highs are never as high as you think they are What's one piece of advice for founders?

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The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.