Kelsey Moreira (Doughp) - Leaving Tech to Start a Cookie Dough Company, Growth of Ecommerce During COVID, and Her Appearance on Shark Tank

Thank you Sumeet Shah for introducing me to our guest today Kelsey Moreira, founder and Co-CEO of Doughp. Doughp makes 100% raw cookie dough. As you probably can guess, we talk all things cookie dough as well as why Kelsey moved from Oakland to set up shop in Las Vegas, effects of COVID in her store and ecommerce, her mission and her experience on Shark Tank.And there you have it. It was wonderful chatting with Kelsey. I highly recommend following her @kelsey_moreira on Twitter.A book that inspired Kelsey -You Are a Badass by Jen SinceroSome of the questions I ask Kelsey -You worked in tech for a long time, what attracted you to entrepreneurship and the food and beverage space?What was the insight that led you to founding DOUGHP?How did you decide to approach creating the product?How did you think about DOUGHPs brand and positioning?Why Las Vegas?DOUGHP for Hope initiativeMental health days for staffWhat did you want to raise capital?How was your experience on Shark Tank?What was your fundraising approach?How did you distribution and different channels?What has been the effect of COVID on your business?What's one thing you would change about fundraising?What's the best piece of advice that you've received?What's one piece of advice for folks building a consumer product?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.