Denise Woodard (Partake Foods) - How Her Daughter Inspired Denise to Leave Her Well Paying Job and Create A Cookie Everyone Can Eat, How She Started in Retail from Day One, and Impact of COVID

Presenter: Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax and hiring services that consumer startups need to scale. For more information head to burklandassociates.com Presenter: Skillful runs online, immersive programs that help people launch and accelerate their careers in business roles in tech - Strategy & Ops, Product, Strategic Finance and Growth. Early bird applications for the Core Sprint are now open - use the exclusive code EARLYBIRD2021 if you apply before Dec 1 Click Here to Apply to the Next Cohort Thank you Charlie Hanna for the intro to our guest today, Denise Woodard CEO and founder of Partake Foods. Partake Foods is produces super delicious cookies are made with real, healthy, and safe ingredients that everyone can enjoy gluten-free, vegan, non-GMO and free of the top 14 allergens, our super delicious cookies are made with real, healthy, and safe ingredients that everyone can enjoy. We discuss the origin story of Partake and inspiration from Denise's daughter, that decision of leaving Coca-Cola, how she managed to get into grocery stores and raise capital. A few questions I ask Denise Why did you decide to leave big corporate CPG and your job at Coke in order to start Partake Foods? How did you approach experimenting with ingredients, tastetesting and finding the right formula? How did you go about building your supply chain? What were some of your learnings working for Coke that helped you build Partake Foods? Once you had your product what channels did you start off with? When did you realize you were on to something? When and why did you decide to raise venture capital?What was your fundraising strategy Once you got into retail, what was the strategy to expand? How did COVID affect Partake Foods? Since you grew and are growing so fast, how do you think about leadership and building/hiring a team? What's the future of Partake Foods? What's next on the horizon? What's one thing that you would change about venture capital and fundraising? What's one book that inspired you personally and one book that inspired you professionally? What's the best piece of advice that you've received? What's one piece of advice that you have for founders?

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The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.