Brandon Schwartz and Lawrence Cisneros (DRNXMYTH) - Creating World Class Cocktails, Partnering with Bartenders, and Creating a Marketplace Out of a Bottle

Thank you Carlton Fowler for the introduction to today's guests Brandon Schwartz and Lawrence Cisneros, co-founders of DRNXMYTH. DRNXMYTH Makes The Best Cocktails Ever Bottled. I have to say, these are amazing. I tried the product a few weeks ago and think what they are building with DRNXMYTH is very innovative and I hope you'll see that as well. We discuss their origin story of how they created this amazing bottle for cocktails, how their business is becoming a marketplace, how they think about collaborations.A couple of books that inspired Brandon and Lawrence:Zero to One by Peter ThielRich Dad Poor Dad by Robert T. KlyosaklThe questions I ask Brandon and Lawrence:Let's start from the beginning. How did you two meet and become interested in the alcohol and beverage industries?What was the insight or pain point that you wanted to solve that led to the founding of Drnxmyth come together?When you started realizedHow did you develop the technology and your supply chain?What were some of the early hurdles?How did you think about brand and brand positioning?LunchablesPancakesHow were you able to validate your idea?What was some of the early growth levers you used and your approach to retail and ecommerce?How were you able to pivot during COVID?What was your approach to fundraising?What was the biggest hang up from investors when they were evaluating your business?How did you approach building community with Drnxmyth?How did you think about flavors and creating different cocktails?Do you plan on creating your own hard alcohols?What's one thing you would change about the fundraising process?What's one piece of advice that you have for founders currently building?

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The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.