EP10: Retargeting Ads: How to Increase Conversions and Retention With Better Customer Journey Ads

Reza Khadjavi is the CEO of Shoelace, a retargeting platform that helps businesses identify overlooked opportunities for increasing conversions and optimizing their retargeting ads and customer journeys. The Shoelace platform lets you mirror successful email advertising campaigns as ads. This is just one example of the many ways that you can layer different elements of your business, including  reviews and loyalty programs, to make retargeting ads more effective and profitable.  Resa calls this “customer journey retargeting”, and it’s an elevated way of running retargeting ads. It’s something you need to understand because in an environment where customer acquisition costs continue to rise, your ability to generate revenue from your audience through retargeting is more important than ever before.  “The companies that do retention the best are the ones who have phenomenal brand equity.” -  Reza Khadjavi (10:41-10:45) Some topics discussed include: How to communicate with your customer at every stage of their journey with your business  How you can tell the story about your brand using retargeting ads What most retailers are doing wrong when they set up their retargeting Retention is the new growth, but how do you get retention?  The only way marketers can solve the problem of annoying retargeting How to continue telling your brand story once a customer buys Why pure content or educational emails actually convert better than offers The two phases in which customers make their purchasing decisions  Contact Reza Khadjavi LinkedIn References & links mentioned: Shoelace Website Subscribe & Review The Commerce Lab Podcast: Thanks for tuning in to this week’s episode of The Commerce Lab Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! How to get involved Join the community of brand owners and industry influencers in the Facebook group The Commerce Lab or visit thecommercelab.com. Visit www.bluestout.com for more info If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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The Commerce Lab, hosted by Allen Burt , the Founder and CEO of Blue Stout, is the community for growth-minded eCommerce business owners. On this podcast, we'll dive deep into the eCommerce economy, analyze cutting edge strategy, meet with industry leaders, and above all, provide you with actionable advice to engineer consistent growth in your business. To access any of the resources discussed in today's episode, join us in the Commerce Lab Official Community on Facebook or visit www.bluestout.com