Episode #67: Tori Jeffers – Who Wins and Who Loses as Coaching Goes Mainstream?

Is the mass-marketisation of coaching de-valuing the practice? Or does widening access to coaching help everyone? Tori Jeffers is a Professional Certified Coach who has amassed over 1,000 hours of experience in just three years. In this episode of The Coach’s Journey Podcast she explores the shifts in the coaching landscape that are transforming the industry. After spending more than a decade pursuing her passion for conservation, which took her to Madagascar and the Amazon to work with sea turtles, sharks and monkeys, Tori found herself in a battle with burnout. In conversation with Ruth, Tori describes how the roots of her coaching career reach all the way back to her first job in conservation and a manager who shared approaches and tools that made a lasting impact. Tori discusses her current coaching work with BetterUp, reflecting on the experience of coaching through an organisation rather than establishing a private practice, and also explains how she co-founded and organisation that supports emerging environmental leaders.

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Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients. Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients. Past guests include life coaches, business coaches, executivecoaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more. About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model. Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com