Episode #64: Alex Whitton – Balancing the Being and the Doing

The question of what makes a life well-lived is at the heart of Alex Whitton’s work, both as a coach and as the CEO of a charity that supports young people to realise their potential. In this episode of the Coach’s Journey Podcast, Alex tells Robbie about the story of his career so far, from studying at Oxford University, to his volunteer work with young people, to running a social enterprise and then deciding to become a coach. He describes how he emerged from a mindset of scarcity into one of abundance and opportunity as he came to recognise his strengths as a coach, which were cultivated through his work with Universify and the MOE Foundation. Alex shares insights into how he has built his coaching business alongside his work with Universify, and also how he is fulfilling his childhood ambition of becoming an author. He speaks about the fundamental importance of authenticity, vulnerability and creativity – principles that underpin his writing practice as well as his work as a coach and CEO.  In this episode, Alex and Robbie also talk about: - Stories, memories and listening for insight - How coaching skills can empower young people throughout their lives - The power of someone taking your dreams seriously - Taking a bigger-picture view, in order to see your own abundance - A highly effective way to invite people to be coached and enhance your agency as a coach Alex also offers a refreshing approach to framing conversations with prospective clients, capturing the spirit of co-creation in a way that has universal appeal.

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Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients. Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients. Past guests include life coaches, business coaches, executivecoaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more. About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model. Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com