Adam Lisagor, director and founder of Sandwich Video, on starting his commercial company, working with DPs Rachel Morrison and Charles Papert, using humor to sell products

The Cinematography Podcast Episode 51: Director Adam Lisagor You've probably seen Sandwich's commercials and video spots, which are funny, bold, and colorful. Adam Lisagor started the production company ten years ago, directing and making videos on the internet, then cornered the niche on "explainer" spots for new technology. To save money, Adam was often the spokesperson for the company's commercials, and he continues to cameo in many of Sandwich's ads. Fun fact: the first professional DP Adam hired to shoot Sandwich's commercials was Rachel Morrison. Another frequent collaborator is cinematographer Charles Papert, the DP behind Key and Peele. Sandwich now does commercial spots for huge companies such as Starbucks, Square, American Express, Rothy's, Stitch Fix, etc. Find Adam Lisagor Instagram: @sandwichvideo @lonelysandwich NEW: Go to The Cinematography Podcast's YouTube channel to see a voting PSA Sandwich made, and hear Adam Lisagor explain the techniques behind making the video. Episode Sponsors: Hot Rod Cameras Aputure:  The Aputure MC is Aputure's first RGBWW film light. This light features full HSI color control and a CCT range of 3200-6500K, giving you a full range of color options. On top of that, the built-in magnets and footprint roughly the size of a credit card allow this mini RGB light to fit anywhere you could ever need. You can find Aputure lights at Hot Rod Cameras. Musicbed: License real music from real artists for your films and projects. Get one month FREE with the promo code CINEMAPOD at checkout! Close Focus discussion: Academy Awards season- how winning an Oscar will give a movie a lot of attention and a serious bump in box office. Ben's short end: A gripe about the Marvel Cinematic Universe movies not being considered “cinema” by directors such as Martin Scorsese, Francis Ford Coppola and Ken Loach. If people like Marvel movies, and people are going to see them in theaters, let people like what they like. Illya's short end: VidSummit, a YouTube and marketing conference for video creators and producers. LIKE AND FOLLOW US, send fan mail or suggestions! Facebook:@cinepod Instagram: @thecinepod Twitter: @ShortEndz Podcast Credits: Editor in Chief:  Illya Friedman @hotrodcameras instagram @illyafriedman instagram Ben Rock:  @neptunesalad twitter @bejamin_rock instagram Producer: Alana Kode Editor: Abby Corbett Composer: Kays Alatractchi Subscribe to the Podcast on Apple Podcasts or click on the link below to listen here