#211 - Breaking Artists Who Don't Fit Pre-Existing Formats
In today’s music scene, the independent artist is King (or Queen). No longer tied to having a record deal in order to be successful, the Indie Artist also doesn't fit the normal mold for pre-existing formats. You need someone who can help when the creative decisions become business decisions, and vice versa. This is where Talya Elitzer and her company Godmode come into play. Meet Talya Elitzer. She, along with co-founder Nick Sylvester created the GRAMMY-nominated artist development company in 2017. The duo are behind high-taste breakouts such as JPEGMAFIA, Channel Tres, and Yaeji, and their Los Angeles-based headquarters has been the secret creative hub for artists and producers like Lil Nas X, James Blake, Take A Daytrip, Omer Fedi, Grimes, SG Lewis, Noname, and more. Godmode takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists who don't quite fit into pre-existing formats. They focus on building sustainable operations for their artists, so they can maintain an uncompromising approach to their work. Artists such as JPEGMAFIA, Channel Tres, and LoveLeo have multi-million dollar touring, brand, and merchandise operations, with joint ventures at Universal, Warner, and Sony Talya Elitzer began her career at WME, looking after the touring businesses of Britney Spears, M.I.A., and Grace Jones. She moved into an A&R position at Capitol Records, working on projects for Katy Perry, Beck, and Sky Ferreira before moving full-time into godmode, where she leads management and label operations. The Business Side of Music ™ © 2022 Lotta Dogs Productions LLC Showrunner and Executive Producer Emeritus: Tom Sabella Producer and Host (the guy who has a face for podcasting): Bob Bender Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas Recorded inside an old beat up Airstream Trailer located somewhere on what’s left of Music Row in Nashville TN (except during pandemics, then it's pretty much been accomplished VIA Zoom or over the phone, with the exception for those fearless enough to come to Bob Bender's dining room… and there have been a few that have survived). Mixed and Mastered at Music Dog Studios in Nashville, TN Editing and Post at Midnight Express Studio located in Olian, NY Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy. Website: If you would like to be a guest on the show, please submit a request to: [email protected] If you’re interested in becoming a sponsor for the show, let us know and we’ll send you a media / sponsorship kit to you. Contact us at [email protected]