#156 - To Keep That Success Story You Have To Keep On Pushing

We chat with entrepreneurs, radio/podcast hosts, mentors, music industry executives, Candy O’Terry, and Jacy Valeras, the creators and hosts of the series “Country Music Success Stories.” During our discussion, we talk about everything from the glass ceiling for women being much higher than it is for men in the music business (It’s an unspoken rule that in radio, you’re not supposed to play to female artists back to back, but it’s okay to play male artists in that manner), what is “Star Power” (and what it takes to have and keep it going). The lessons they’ve learned from interviewing some of the Country Music biggest legends and to keep that success story going, you have to keep on pushing. Candy O’Terry has been the voice coming out of Boston Mass radio for 25 years on Magic 106.7. It was a long journey from secretary to co-hosting morning drive, where she learned so much along the way. There were so many highlights during that journey, but the two that mattered most to her were hearing her own songs on the radio and creating the weekly Exceptional Women show. Interviewing women is what she loves to do and has continued that with the launch of the weekly podcast series: The Story Behind Her Success. So far, more than 700 women have shared their stories with Candy, and she’s not stopping there. Jacy Dawn Valeras was only 13 when she started writing songs and singing at local events in Chelmsford, Massachusetts. By the time she was 19, Jacy had her own band and a crazy performing schedule, opening for such country music legends like Reba and Willie and playing on stages like Madison Square Garden, the iconic Bluebird Café the Texas Troubadour Theatre. When vocal issues caused her to press pause on her career as a singer, Jacy knew she had to create a new chapter in her life, so she took her talent as a performer and matched it with her love of social media marketing, graphic design, and content creation, and Platinum Circle Media was born.  www.countrymusicsuccessstories.com www.jacydawnvaleras.com The Business Side of Music ™ © 2021 Beyond the Music Co-Produced and Hosted (by the guy who has a face for podcasting): Bob Bender  Co-Producer, Creator, and Technical Advisor (the man behind the curtain): Tom Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Editor (the “ums’ and “aahs’ removal guy who makes us sound good): Mark Sabella Marketing and Social Media: Kaitlin Fritts Talent Acquisition and Scheduling (the one who keeps us on track) Tammy Kowalski All Around Problem Solver and keeper of the key to the vault: Connie Ribas Recorded at: The Bunker in Franklin, TN (except during the Covid 19 pandemic, then it's pretty much done VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender’s living room… and there are a few). Mixed and Mastered at Music Dog Studios in Nashville, TN Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Website: businesssideofmusic.com  Stream or Download (free) businesssideofmusic.com  To submit to be interviewed: [email protected] Sponsorship information businesssideofmusic.com/sponsor-affiliate/ Join our mailing list for show announcements, career advice, industry discounts, gifts, and more.  Like Free Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast and trusting us to carry on their legacy. For our disclaimer and all its details, please click on the applicable link on our website. The music provided for this episode is from: Artist: John Cowan Single: The Lakes of Ponchartrain Album: the Massenburg Sessions Composer: Traditional Arrangement by John Cowan / Cowvox Music ASCAP Website: www.johncowan.com