#120 - Creating Clarity With Your Fans To Get Across What You Want

Meet Cheryl B. Engelhardt, who started out as a Marine Biologist working for the government, got bored with that, and went on to become a successful independent recording artist, topping numerous music charts including iTunes and Amazon. Cheryl talks with us regarding how to engage with your fans, creating clarity and communication, so you as the artist can incorporate your audience into your marketing team to help achieve the goals you set out for yourself. We also talk about her latest album "Luminary". The New Yorker received a degree in Biology and in Music from Cornell University, studied orchestration at Juilliard, then began her tenure as a composer for films, ads, theater, and choirs, as well as a touring pop recording artist. Her successes as an independent musician made her a sought-after speaker on music business panels and podcasts. She’s spoken for thousands of people on live stages about productivity, communication, and online presence (ASCAP Expo, SXSW, DIY Musician). Also on the show is guest host Kaytee Long who's with DIY Music PR in Los Angeles. The Business Side of Music ™ © 2020 Beyond the Music Co-Produced & Hosted (by the guy who has a face for podcasting): Bob Bender  Co-Producer, Creator & Technical Advisor (the man behind the curtain): Tom Sabella Audio Engineer (one really cool guy): Jim Tennaboe Director of Video & Continuity (the brains of the entire operation): Deborah Halle Lighting Director (the inventor of video): Mark Pleasant Marketing & Social Media: Kaitlin Fritts All Around Problem Solver: Connie Ribas Recorded at: The Coffee House and Underground Bunker in Franklin, TN (except during the COVID 19 pandemic, then it's pretty much done VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender’s living room… and there are a few). Mixed & Mastered at Music Dog Studios in Nashville, TN Website: businesssideofmusic.com  Stream or Download (free) businesssideofmusic.com  To submit to be interviewed: [email protected] Sponsorship information businesssideofmusic.com/sponsor-affiliate/ Join our mailing list for show announcements, career advice, industry discounts, free gifts, and more.  Like Free Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast, and trusting us to carry on their legacy. For our disclaimer and all its details, please click on the applicable link on our website. Music today is provided by Tom Hemby with his song "Sidewayz".