18: Lara McCulloch: How Small Businesses Can Leverage a Fractional CMO

We’re delighted to have Lara McCulloch joining us today! Lara is an experienced marketer, having consulted with some of the world’s largest companies, like Unilever, Kraft, Shell, and Johnson & Johnson. Lara also helps small business companies in her role as a Fractional CMO.  In today’s episode, she shares some gold nuggets of information about investment strategies, and she also takes a look at being disruptive and using micro-niche triggers, which is an interesting approach to marketing for small businesses.    Links and resources:                                              Lara’s website  Lara’s Twitter handle - #laramcculloch The Twitter handle for EventProfs - #eventprofs   Lara is offering you, the listener, the opportunity to become a member of her group coaching program at a special founding member’s price of $199 per month, with no commitments.   Recommended book: Positioning: The Battle for Your Mind by Al Ries and Jack Trout   Connect with Eric: On LinkedIn On Facebook On Instagram On Website If you’d rather watch the video of this interview, subscribe on YouTube