The Business of Healthcare, Episode 112: Consumerizing Healthcare — The CRM Revolution

In this episode, Amit Khanna, senior vice president and general manager of Salesforce’s Health & Life Sciences division, and host Dr. Bob Kaiser delve into the fascinating transformation happening within the healthcare industry, driven by the integration of Customer Relationship Management (CRM) systems. The episode explores how CRM technology, originally designed for business-client interactions, is being leveraged to "consumerize" the healthcare system, ultimately benefiting both patients and healthcare providers.

Om Podcasten

The Business of Healthcare Podcast is presented by the Center for Healthcare Leadership and Management at the Naveen Jindal School of Management. It brings together business leaders and other forward thinkers to discuss how best to meet the challenges of a rapidly changing, increasingly complex healthcare industry. The center is based at The University of Texas at Dallas.