#051 Guest: Jon Lipsey

Jon Lipsey joins us to shed some light on branding, how it fits in with sales, marketing and PR, and what you need to do to build a strong brand. He flags the biggest branding mistakes to avoid – and wraps up with some powerful, practical takeaways for you to implement today.

Om Podcasten

A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.