#039 Sales Introduction

The truth is, we’re all in sales: and regardless of whether we got into this line of work to turn a profit or help others (or both), we need to get comfortable with it. At its heart, sales is just communicating the value of what you're offering in a way that people can understand: and creating the conditions for them to buy. If your product is sound, it's as simple as that. And if you say you don't like sales, you're undermining the purpose of your entire offering – to help others with their health and fitness, and make a living doing it.

Om Podcasten

A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.