On Retail - Episode 12: The store is no longer the store

Brick and mortar is so last century. And online is so last decade! The next big trend is Retail as a Service (RaaS). It offers solutions for cost-conscious retailers to provide a great brick and mortar service, but without splurging out the cash. It’s being driven by a new consumer trend - “showrooming” - where consumers spend time browsing, touching and feeling physical products in a traditional store, before making the purchase online or via an app. But why is this a game changer ...