173: But What I Really Want to do is Creative Direct, with Dan Mall

Creative director, advisor, designer, developer, author (Pricing Design), speaker, mentor, musician, and entrepreneur (SuperFriendly, SuperBooked) Dan Mall is Jeffrey Zeldman’s guest. Running a studio, pitching, value pricing, the apprentice program, “Make Grunt do it,” how to start a startup, “the most exciting design systems are boring,” walking away from big pitches, launching a service to help you find work.