Ep 60: The Gendered World of Alcohol Marketing

Have you ever considered how deeply ingrained the culture of alcohol marketing is in your life? Today your host, Anna explores the fascinating world of gendered alcohol marketing, alongside guest expert, Professor Carol Emslie, the co-director of the Research Centre for Health at Glasgow Caledonian University and co-chair of the Scottish Alcohol Research Network.They discuss the intriguing and often controversial world of alcohol marketing, and its societal impact. They look at how it is carefully crafted and targeted towards different genders. From the lucrative realm of pink drinks to sponsorships in sports, discover the profound effects of market dynamics on our perceptions and drinking behaviors. Don't miss this enlightening discussion.Here are the highlights:00:00 Introduction04:29 Research on alcohol aims to inform policies to reduce harm.06:52 The emergence of marketing alcohol to women.11:49 Brands align with causes like International Women's Day.14:42 Alcohol advertising subtly influences everyone.17:14 Women navigate identity through their drink choices.21:25 Brands aim to emotionally resonate with consumers.28:15 Women (particularly mothers) associate alcohol with taking a timeout.33:24 Alcohol references are frequent in Six Nations rugby matches.40:43 Challenge societal views on alcohol by increasing awareness of pervasive marketing and ingrained beliefs.44:22 #DontPinkMyDrink campaign to highlight how alcohol advertisers cynically target women.To further explore your relationship with alcohol, check out Anna’s programme, The Big Drink Rethink Experiment:  https://www.thebeliefscoach.com/the-big-drink-rethink-experimentFor the free resources accompanying this series, please head to https://www.thebeliefscoach.com/registrationIf you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee:https://buymeacoffee.com/bigdrinkrethinkAbout the host Anna:Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do. Connect with Anna:Website: thebeliefscoach.comLinkedIn: linkedin.com/in/annadonagheyInstagram: instagram.com/bigdrinkrethinkProduced by winteraudio.co.ukAbout Professor Carol EmslieProfessor Carol Emslie is co-Director of the Research Centre for Health at Glasgow Caledonian University and is co-Chair of the Scottish Alcohol Research Network.  Her applied research aims to understand the social context of drinking and explore ways to reduce alcohol harm. She has been interviewed by BBC Panorama,...