Digital Health Behavior with Ingrid Melvær Paulin

In this episode, we speak with Ingrid Melvær Paulin about all things digital health behavior, Gamification, and the right behavior change metrics. Ingrid is Director of Behavioral Insights at UnitedHealth Group. She applied behavioral science across vast areas of digital health behavior change, including previously being Director of Behavioral Insights at Rally Health and holding Senior Behavioral Researcher roles at the Center for Advanced Hindsight and Irrational Labs. She's also an amazing skier. We had a fun conversation with Ingrid about everything digital health behavior and beyond, including the importance of focusing on the right behaviors, ways Gamification can backfire, her famous spreadsheet of BS companies around the world, and much more. Enjoy! Relevant links about Ingrid Organizations spreadsheet: https://docs.google.com/spreadsheets/d/1Vtq-3NAqGrIJA155ATXrnogr0q3Q-TFYd8IdqnpxJxQ/edit?pli=1#gid=182512263 LinkedIn: https://www.linkedin.com/in/ingrid-melvær-paulin-27543647/ Twitter: https://twitter.com/ingridmpaulin?lang=en Medium: https://medium.com/@ingrid.melvaer Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks! The song used is Murgatroyd by David Pizzaro.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/behavioral-design-podcast/message

Om Podcasten

How can we change behavior in practice? Listen in as hosts Samuel Salzer and Aline Holzwarth speak with leading experts on all things behavioral science, design and beyond. The Behavioral Design Podcast from Habit Weekly and the Center for Advanced Hindsight at Duke University provides a fun and engaging way to learn about applied behavioral science and how to design for behavior change in practice.