101: The Best Marketing Tool is Empathy

Sai Blackbyrn, founder of the Coach Foundation and multi-time bestselling author, joins our host Rob Lawrence, for another in-depth marketing conversation. In today’s episode Sai shares how it is pain, not desire, that drives action and how your empathy as a coach is your greatest marketing tool. Learn a coach’s greatest fear when it comes to marketing, why your philosophical beliefs matter and how that impacts your marketing tactics. A succinct, powerful discussion not to be missed! “Ultimately, marketing is empathy – knowing that someone else knows what I’m going through.” For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/Make_Time_For_Marketing_series_Sai_Blackbyrn