The Psychological Value Equation

Did you know there’s an equation to determine value? It often feels like we’re selling ourselves, our products and services on emotion alone, but your clients or buyers absolutely “do the math”. In this episode, Rene helps ensure you can do the math ahead of time. Find your value, confirm your belief in it, hone the presentation of it, and you’ll control the value equation.“The word expected changes things. It’s not about truth, facts, logic, it’s not even about what’s real, it’s about what I expect.”If you would like more from Rene, see the links below to purchase his book, schedule your spot at a live event and find more info about AMPCon 2022 in Las Vegas this March!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAMPCon.live01:00 - One word, Value01:34 - What is value?02:58 - Psychological Value Equation03:55 - Expected Benefits*Confidence that you’ll get them04:56 - Brand = Confidence05:15 - Ethos = Confidence05:41 - Science of Influence & Physical Presence = Confidence06:28 - Either you’re in a “for profit” business, or at least a “for profit” family08:15 - Why do we get paid?10:14 - What do we bring to the hour?10:23 - The story of the Engineer13:05 - No one became an expert overnight13:40 - Scott Hardy’s story15:57 - Rene’s story17:54 - Do you really believe in what you’re doing? Enough to tell everyone about it?19:13 - Passionate delivery of value is a gift20:55 - Why don’t they buy?22:49 - Where execution begins to happen23:13 - Summary - (Expected Benefits*Confidence Factor)-Cost = Value25:33 - Want more like this? Check out the Amplifii Your Influence book!25:55 - Join us at AMPCon 2022, March 14th in Vegas