The Most Powerful Phrase in Selling, Communication and Influence

We all do it. Scrolling Instagram, listening to a news program, hearing a sales pitch, picking out a podcast to listen to. We’re asking ourselves one thing.“It’s a basic human question, it’s not designed to be arrogant or anything. But we want to know, what does any of this stuff mean to ME?”When you hear someone answer this question, their message feels complete. Without it, anyone is just a talking head. René breaks down the science behind this powerful phrase and the concept of the “tie down” that it leads to so naturally. Until you’ve tied down your message, you haven’t provided value. Whether you’re a sales exec, CEO, coach, pastor or just a parent hoping to get your teen to hear something once in a while, this episode is for you!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.com01:25 - “What that means to you is…”01:51 - How René learned this power phrase05:40 - How does this phrase fit into the “tie down”?06:50 - You have to show the value to THEM, because THEY won’t find it themselves07:25 - What it means to one person is not the same as it means to the next person07:45 - Tyler and Alyssa Lorenzen’s list of 20 tie down phrases10:22 - You’re CUEING the brain that value is about to be delivered11:11 - “Conceptually Selling” by Heiman and Miller - People Buy for their own reasons, not yours.11:50 - Sometimes “what it means” is values alignment12:25 - We are only valuable to people if we are helping them create value13:40 - Features/Benefit conversations15:50 - The AMPLIFII™ Opening event is a dinner because incorporating multiple senses has power16:35 - René’s Blackberry Holster18:20 - Influence doesn’t happen until you tie it down20:15 - The Ramble Dance22:00 - What matters most? Client Value23:05 - AmplifyBook.comTwenty other tie down phrases:I share this story with you becauseWhy this matters to you isI believe this matters to you becauseThe point of all this isThis is relevant to you becauseThe reason I share this with you isWell, my point isI bring this to your attention becauseI invite you to consider the followingThis is applicable in your situation becauseWell, what’s in it for you isThe reason you should care isThis is pertinent information becauseThe value to you isThis relates to you becauseThe reason this is cool isThis is significant becauseThis directly correlates to you becauseThis is very fitting becauseThis story is appropriate because