The most important thing is culture, Will Atterbury
In this week’s episode of The Active Code, hosts Paul Griffiths and Luke Johnson are joined by Will Atterbury, Founder & Managing Director at Active Me 360 CIC.Who is Will Atterbury?Will is a keen sportsman and a business enthusiast. He has been a sports coach for many years and has worked in the Active Leisure, Sport and Physical Education sector in a range of roles. Will is based in Hampshire, but has also spent time working as a Special Constable for the Metropolitan Police in London. In 2019, Will founded Active Me 360, a company which aims to change lives through physical activity, sport and education.As a Community Interest Company (or Social Enterprise), Active Me 360 reinvest profits they make back in to their local community to enable social change.For a new company, which had only been going for a year when the pandemic hit, Active Me 360 has been very successful, winning a Marathon Kids award in 2020-21 for running the most attended park events and being nominated for the Winchester Business Excellence Awards 2021.What is the podcast about?In the episode, Will:elaborates on his journey from sports coaching to managing his own company.explains how Active Me 360 works to enable social change.shares the reason culture plays a huge part at Active Me 360, and why it drives everything they do.