The most important thing is culture, Will Atterbury

In this week’s episode of The Active Code, hosts Paul Griffiths and Luke Johnson are joined by Will Atterbury, Founder & Managing Director at Active Me 360 CIC.Who is Will Atterbury?Will is a keen sportsman and a business enthusiast. He has been a sports coach for many years and has worked in the Active Leisure, Sport and Physical Education sector in a range of roles. Will is based in Hampshire, but has also spent time working as a Special Constable for the Metropolitan Police in London. In 2019, Will founded Active Me 360, a company which aims to change lives through physical activity, sport and education.As a Community Interest Company (or Social Enterprise), Active Me 360 reinvest profits they make back in to their local community to enable social change.For a new company, which had only been going for a year when the pandemic hit, Active Me 360 has been very successful, winning a Marathon Kids award in 2020-21 for running the most attended park events and being nominated for the Winchester Business Excellence Awards 2021.What is the podcast about?In the episode, Will:elaborates on his journey from sports coaching to managing his own company.explains how Active Me 360 works to enable social change.shares the reason culture plays a huge part at Active Me 360, and why it drives everything they do.

Om Podcasten

Through this podcast series, Paul Griffiths and Luke Johnson from Aspire Active Partnerships aim to discover The Active Code. What is takes to be a successful leader and leading organisations towards combatting inactivity to help more children, be more active, more often. We are not alone through this journey – we are joined by business owners and leaders from in and outside of the sports coaching and children's activity sector who share what physical activity means to them, how they lead their organisation to achieve their company mission, and what they believe is The Active Code.