The Active Code #40: Boosting Customer Experience in Sport & Fitness Industry- Richard Beevers, Customer Plus

Who is our guest? With over 40 years of experience in marketing communications and customer relationship management, Richard is the director at Customer Plus, a leading consultancy that helps businesses improve their customer experience and loyalty. He is also a certified NPS practitioner and an accredited C-me colour profiling activator, which enables him to deliver effective and engaging workshops and training sessions for clients across various sectors.What do we discuss?Career Journey and Business VenturesRole and Services of Customer PlusPassion for Sports and Physical ActivityIntroduction to Customer Journey MappingUnderstanding Customer Satisfaction Surveys and Net Promoter ScoreImportance of Prioritising Customer ExperienceThe Discrepancy Between Promotion and DeliveryCommon Mistakes in Customer ExperienceThe Fitness Analogy: Long-term Commitment in Customer ExperienceThe Importance of Consistency in Customer ExperienceThe Role of Customer Experience in Brand PerceptionThe Challenge of Enhancing Customer ExperienceThe Power of Choice in Customer ExperienceThe Role of Enjoyment in Customer Experience

Om Podcasten

Through this podcast series, Paul Griffiths and Luke Johnson from Aspire Active Partnerships aim to discover The Active Code. What is takes to be a successful leader and leading organisations towards combatting inactivity to help more children, be more active, more often. We are not alone through this journey – we are joined by business owners and leaders from in and outside of the sports coaching and children's activity sector who share what physical activity means to them, how they lead their organisation to achieve their company mission, and what they believe is The Active Code.