The Active Code #40: Boosting Customer Experience in Sport & Fitness Industry- Richard Beevers, Customer Plus
Who is our guest? With over 40 years of experience in marketing communications and customer relationship management, Richard is the director at Customer Plus, a leading consultancy that helps businesses improve their customer experience and loyalty. He is also a certified NPS practitioner and an accredited C-me colour profiling activator, which enables him to deliver effective and engaging workshops and training sessions for clients across various sectors.What do we discuss?Career Journey and Business VenturesRole and Services of Customer PlusPassion for Sports and Physical ActivityIntroduction to Customer Journey MappingUnderstanding Customer Satisfaction Surveys and Net Promoter ScoreImportance of Prioritising Customer ExperienceThe Discrepancy Between Promotion and DeliveryCommon Mistakes in Customer ExperienceThe Fitness Analogy: Long-term Commitment in Customer ExperienceThe Importance of Consistency in Customer ExperienceThe Role of Customer Experience in Brand PerceptionThe Challenge of Enhancing Customer ExperienceThe Power of Choice in Customer ExperienceThe Role of Enjoyment in Customer Experience