The role of gamification in marketing: Sumit Kumar Singh

The Yaag Project - A podcast by Yaagneshwaran Ganesh

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From coupons, to loyalty, to customer acquisition and product adoption, there is gamification in everything. One of the brightest minds in the world of gamification - Sumit Kumar Singh joines Yaag and Manish to discuss how gamification can be put to use in B2B marketing.

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