Scott Vaughan: How to market to an enterprise audience
The Yaag Project - A podcast by Yaagneshwaran Ganesh
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Scott Vaughan, the Chief Growth Officer at Integrate joins the ABM Conversations podcast to share his insights and expertise on how to market to an enterprise audience. He shares how: 1. An organization can move from automation to orchestration 2. What's an oxbow that SDRs could effectively use 3. How marketing to enterprise is different from marketing to SMBs 4. Why very few companies are able to have their engine 'always-on' to capture data across the customer journey, and lot more.
