Sangram Vajre: The MOVE framework for Go-To-Market
The Yaag Project - A podcast by Yaagneshwaran Ganesh
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In this episode, Sangram Vajre, the Chief Evangelist and co-founder of Terminus and the host of The FlipMyFunnel Podcast, joins us to discuss the MOVE Framework -- an actionable framework for Go-To-Market (GTM). He talks about: --> Why is GTM not a strategy but rather a product of its own --> 6 major truth bombs about Go-To-Market --> Stages of market maturity, and how GTM transforms at each stage --> What is the MOVE framework? What's the right maturity stage for applying it? --> Who are the stakeholders in executing GTM and what are their responsibilities?
