Jeff Davis: Aligning marketing and sales to drive revenue
The Yaag Project - A podcast by Yaagneshwaran Ganesh
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Aligning or integrating marketing and sales is an age old problem. There are often questions such as - can technology solve the alignment issue? What's the cost of non-alignment? What are the steps involved in integrating marketing and sales? Jeff Davis joins the show with Yaag and Manish, and answers these questions from his experience.
