For paid marketing campaigns - are we investing in the right areas?
The Yaag Project - A podcast by Yaagneshwaran Ganesh
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As marketers, we understand that for two companies competing in the same product line - what works for them and what they invest on are completely different. How much of it based on deductive reasoning, and how much of it is open experimentation? That's what Yaag and Manish discuss in this episode.
