15: Learning How To Use Direct Mail To Generate Off Market Seller Leads
About Gary: After starting off in Silicon Valley Gary transferred his talents to the Real Estate industry and followed his family into REI investing. During the previous 10 years, Gary has founded and operated both real estate acquisition and lending operations involved in hundreds of profitable property acquisitions, as well as a real estate marketing and software company that services over 1,500 real estate professionals across the United States. Co-Founder of Wealth Classes, an Inc500 Fastest Growing Company with it's Flagship Product, The Bankers Code. His most recent venture, www.RealEstateInvestor.com, with their flagship platform "REIvault" made Inc500 Fastest Growing Company List for 2016. They provide the People, Processes and Technology to solve complex problems for real estate entrepreneurs. What you will learn: How long the average cycle of the real estate market is. (2:50) How did Gary find his very first deal. (6:40) How did Gary define his investment criteria and his lead generation strategy. (12:26) In today’s market what are the most effective lead generation strategies. (17:55) Some amazing golden nuggets from Gary. (25:45) How can people go about obtaining the seller lists with the least competition. (30:52) According to Gary what are some of the do’s and don’ts to consider with your direct mail marketing strategy. (42:10) What the one unique thing Gary does in his business that sets him apart from his competition. (55:50) Quotes: Find a coach or a mentor, people that know your blind spots better than you. Go in with the mentality that all seller leads suck. Then it just becomes a numbers game. The gold is in the follow up. People buy and sell from people they like, trust and respect. Think of marketing as a return on investment, not expense. You’re always are one conversation, one relationship or one system away from changing the landscape of your business or life. Resources: Help spread this uplifting content by leaving a review on iTunes: http://bit.ly/MMiTunesReview Stay in touch with Matty A: Website: http://mattaitchison.com Facebook: https://www.facebook.com/mattyaitchison Instagram: https://www.instagram.com/mattyaitchison Stay in touch with Gary: Gary’s Website: https://reivault.com Links: REI lead calculator: www.reivault.com/leadcalculator