Brand Funded Programming at MIPCOM 2024 | TellyCast Podcast

TellyCast: The TV industry podcast - A podcast by Justin Crosby - Thursdays

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Buy tickets for the TellyCast Digital Content Forum 2024In this episode of TellyCast, recorded live from MIPCOM, Justin Crosby hosts an all-star panel to demystify the world of brand-funded programming. The conversation features insights from industry leaders including Sam Glynn from UTA, Roberta Zamboni from Fremantle, and Javier Martinez from You First. They explore the evolving landscape of branded content, examining the shift from traditional product placements to more integrated, authent...

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