Ep 215 with Lisa Targett, UK GM of TRIBE - Who better to create advertising than your own customers?

Today we’re talking to TRIBE’s UK General Manager Lisa Targett. If you’re not familiar with TRIBE they are a global influencer marketing platform. Think influencer marketing is a fad that’ll come and go? Think again. This chat explores how co-creation and reduced costs of entry are allowing creative new advertising campaigns across traditional and social channels, as well as giving fans a chance to create ads for the products they buy! Lisa will be speaking at Unbound London. Want a ticket? We can help you out. Drop us a DM on Twitter or contact David Savage on LinkedIn! Join Dave today is Sian Bradley, tech journalist and commentator. They get stuck into the new BOSE headphone-sunglasses, and discuss TikTok; the biggest app in the world with a few questions to answer.