AI explained: AI in film and television

Continuing our new series on artificial intelligence, Christian Simonds and Henry Birkbeck discuss the use of AI in film and television. AI features in every stage of production – from pre-production, through production, to post-production – and reliance on AI will continue to increase as it evolves. The discussion centers around the legalities that management in the industry should be aware of, as well as the recurring questions and issues raised by clients in both the UK and U.S. ----more---- Transcript: Intro: Hello, and welcome to Tech Law Talks, a podcast brought to you by Reed Smith's Emerging Technologies group. In each episode of this podcast, we will discuss cutting edge issues on technology, data, and the law. We will provide practical observations on a wide variety of technology and data topics to give you quick and actionable tips to address the issues you are dealing with every day. Henry: Welcome to our new series on AI. Over the coming months, we will explore the key challenges and opportunities within the rapidly evolving AI landscape. Today, we will focus on AI in film and TV. My name is Henry Birkbeck. I'm a senior associate in the London office at Reed Smith, and I'm speaking today with Christian Simonds, who is a partner in the New York office. Christian and I have previously written an article on AI in the film and TV space, and there's probably quite a lot to mention and not a huge amount of time to cover it. But I guess I'll start maybe Christian just by asking, you know, have you seen recurring themes coming up with clients asking about AI in the film and TV space so far? Christian: Yeah, I think in terms of, you know, the film and TV industry as a whole, it's kind of always been kind of at the forefront of technology, particularly in terms of how to properly utilize it. Just not only from a budgetary perspective, but also from a creative perspective, right? And obviously, you know, AI has been such a hot topic, particularly with respect to the guilds during the strikes of 2023. So there is a lot to kind of unpack in terms of how it's being integrated into film and TV production. You know, I think the general consensus is that about two thirds of every budget for a AV project in the kind of the film and TV space is kind of made up of labor. Right. And particularly now in relation to kind of the economy and where it is, there's been a heightened scrutiny of, of each line item in a, in a particular budget. And, and, and as a result, it's kind of driven the need or reliance on AI as a potential solution to mitigating certain costs, labor costs. And again, I know it's not ideal from an individual employment perspective, but from an overall budget perspective, it is something that I see the studios and production companies on the independent level embracing as it relates to trying to drive down costs of a particular budget it kind of, AI kind of plays into each stage of production on, it plays into development, pre-production, production, and post. And when you're navigating that as it relates to the legalities of how it's used, yeah, there are certain issues that come into play vis-a-vis what the guilds have agreed to kind of in their most recent ratification at the end of the strikes. And how to ensure that you're adhering to what those requirements are, at least aware of what they are. In addition to that, just from a copyright perspective and other considerations in terms of how AI is used in that kind of development stage. So there's kind of a lot to unpack within kind of the lifespan of a production as it relates to AI and how it's been used. And the reality is it's going to be used and it's going to continue to evolve and be, be relied on to a greater degree, particularly with respect to certain elements of the production process on the, on, on the VFX side in particular, obviously certainly in, in, in the development stage and, and, and the editing stage. And there's, there's certain thin