#68: What is content marketing and how can it help you hit your business goals?

Thrive in Life & Business - A podcast by Tara Best

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My guest today is Lucy Mowatt, founder of Method Marketing. Lucy is an experienced content marketing consultant with more than 10 years' experience working both in-house and agency side and now helps her clients with their own content, marketing and startegy. In this episode, we cover; 1. What is content marketing? 2. How it can be used online and off 3. The importance of content marketing strategy 4. Examples of content marketing 5. Getting started Be s...