In conversation with Emily Segal

In conversation with Emily Segal Emily Segal is an artist, writer and trend forecaster based in Los Angeles. Co-founder of K-Hole, the now-defunct, normcore-famous trend-forecasting group, she has since gone on to establish Nemesis, a design and strategy consultancy, with Martti Kalliala. After writing about the self-devouring excess of the experience economy and performing oracular experiments with natural language-processing systems at Nemesis, Segal has published her first book, Mercury Retrograde (2020), an auto-fictional facsimile of pre-Trump, post-Occupy New York and the frantic confluence of cultural and financial capital to which it played host. It is published by Deluge Books, a queer, experimental press created by Segal with Hannah Baer and Cyrus Simonoff.