Nike’s Consumer-First Approach to Marketing Procurement with Founder & Managing Director of Don’t Forget to Look, Stuart Dunk #79
“Marketing, arguably more so than other categories, needs to be seen as an investment for growth, not a cost to be cut.”There’s a boldness that roles in Nike, Danone and Reckitt would give anyone, and Stuart Dunk has funnelled that boldness into a business that’s now over 3 years strong.Stuart’s specialism is in marketing procurement, an area which he believes to lean further towards value over cost than almost any other category.Having experienced landmark roles in huge brands, and now growing his business, Don't Forget to Look, his experience makes for a fascinating perspective on the marketing procurement landscape in this week’s Talent Talks.This episode of Talent Talks covers:Stuart’s work on London 2012 and subsequent career with Nike, Reckitt & DanoneHow to increase engagement with procurement through intuitive buying processesStakeholder management being a near-universal skillMarketing’s status as an investment in growthAttracting and retaining marketing procurement talentHow Stuart used the confidence of prior roles to start his own business as a ‘poacher turned gamekeeper’