Creating Differentiation & Value Through Supplier Branding with Nando's’ Former Head of Commercial & Procurement, Cameron Holder #61
“I think we don't always realise that we have a reputation with our suppliers, just like a company will have a consumer brand.”Consumer branding is a standard aspect of any business that’s well documented - lesser considered but equally important, however, is the prospect of your supplier branding.Presenting yourself to potential suppliers for a partnership is a skill, one in which Cameron Holder is highly proficient. Having recently departed his role as Head of Commercial & Procurement at Nando's, Cameron joins Martin this week to share their approach to supplier relationships, how to win over pickier suppliers, and how to nurture a relationship that works for everyone.This episode of Talent Talks covers:How supplier branding plays a huge role in the partnerships you can makeWays to win over the suppliers who may be in demand, and are more picky about who they work withNando's’ journey to taking a more consistent baseline approach to engaging with suppliersThe human element of procurement, and avoiding the conflation of being nice with being ‘soft’Links and references at: https://talentdrive.co.uk/