#104 - Adam Rossiter & Elliot Dawes - How To Spend Your Student Loan (The BULK Story)

Elliot Dawes and Adam Rossiter are the co-founders of Bulk previously known as bulk powders. Bulk is an active nutrition company providing some of the best premium protein powders and shakes, vitamins and mineral supplements, post work out formulas, protein bars and so much more. Elliot and Adam met at university and like so many of us quickly got into fitness and more specifically the gym. But unlike so many of us, they saw an opportunity having started experimented with various protein supplements to start something themselves and took the leap of faith the create bulk in 2006. They borrowed money from their parents and invested what they could of their student loan, which accumulated to about £6,000. 15 years later, in 2021 bulk is forecast to reach £100 million in revenue. IBoth Adam and Elliot are fantastic guys, have achieved so much and really deserve all their success. I honestly came away from this conversation on such a high. We talk all about how they built their company from the student halls to the enterprise it is today. How they pitched Anthony Joshua as a brand ambassador, how they decided their roles would change after 15 years and who would become CEO and who would focus on growth strategy plus their biggest learning along the way and how teaching £100 million in revenue is just the beginning of the bulk journey. Today they are completely rebranding bulk powders as bulk and have made huge moves to drive sustainability, with 93% of their products now in compostable pouches which has reduced their single use plastics by more than 15m pieces. What I would ask you to consider as you listen to this is the following. What idea have you been sitting on? Have you had a niggling thought in the back of your mind to start something, create something or start working towards dream. It might not be as big as that. It could be something small but you’re still procrastinating. We have a tendency to wait until everything is just perfect before we act, but the truth is that perfect moment is likely never going to arrive. We will never have every boxed ticked and the great thing is You don’t have to. We don’t need everything perfectly aligned! In this episode the lads even talk about how at one time as an enterprise business they realised hadn’t actually addressed their culture! With that said, don’t wait for the perfect moment. Just do it. --------------------------------------------------------------------------- This episode is sponsored by Clean Co. The no / low alcohol company who do not compromise on taste! All products are currently 36% off to help support your 'Dry January'. https://clean.co/