The Evolution of Revenue Management in today's highly competitive Offer Landscape - May 2025

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With the publication of T2RL's annual report on the market for Revenue Management and Dynamic Pricing systems, Dieter Westerman and Rasih Ustun talk to Ian Tunnacliffe about where RM fits in the world of OOSD, the growing importance of AI capabilities and the possible pitfalls of Willingness to Pay modelling.