SYS 165: The Art of Leveraging Podcast Guest Appearances to Grow Your Business - Interview with Jim James, Host of The UnNoticed Entrepreneur Podcast

🎙 In this episode, Steve Day is joined by international entrepreneur and podcast host Jim James. They discuss why entrepreneurs should consider alternatives to starting their podcasts and how to leverage the platform effectively.  Jim shares insights on why not every entrepreneur should start a podcast, emphasising the importance of considering statistics and practicality.  Tune in to learn how to scale your business without the need to launch a podcast.   KEY TAKEAWAYS 💡 Starting a podcast as a host requires time, network, equipment, budget, and perseverance. Being a guest can be a low-risk, low-cost way to participate in podcasting. 💡 Guests should focus on being concise, getting to the point quickly, and allowing the host to guide the conversation. Listeners drop off after about a minute and a half if they don't find the content engaging. 💡 Quality audio and video are crucial for credibility and engagement. Using external microphones and webcams can significantly improve the overall quality of the podcast. 💡 Guests should provide value to the audience by offering quizzes, free downloads, consultations, or gated content. Giving listeners a reason to connect and engage after the show is essential. 💡 Success, for Jim, is the ability to have meaningful conversations, spend time with family, maintain good health, and serve others through sharing knowledge and experiences.   BEST MOMENTS 01:44 - 💬 “The average number of shows that get produced is seven. So what it tells us is that of the nearly four million podcasts, You know, most of them never get beyond the first seven or eight episodes.” - Jim James 11:02 - 💬 “One of the key aspects of being a guest is you connect to someone else's audience. I'm delighted to be on your show because you have this amazing audience that won't have heard of Jim James and the Unnoticed Entrepreneur podcast before.” - Jim James 11:34 - 💬 “81% of listeners would actually buy a good or service on the recommendation of a podcast host.” - Jim James 31:19 - 💬 “Give these people a reason to connect with you, give them a call to action, some kind of incentive to follow up with you.” - Jim James   TIMESTAMPED OVERVIEW 00:00 Launch, production, and maintaining top podcast status. 05:23 Leveraging podcasting benefits as a guest. 08:46 Learn platforms like Riverside, SquadCast, Restream, and Zoom. 12:17 Start small, grow, guesting for podcast exposure. 15:02 Module teaches repurposing content for maximum exposure. 18:31 Podcast content drop-off tied to structuring. 20:33 Tips for podcast guests and hosts' interaction. 28:40 Maintain quality in recording and content distribution. 33:23 Acknowledging your performance and lead magnet strategy. 37:01 Share listener benefit, employ bridging technique effectively. 40:45 Knowing about services opens up opportunities. 44:07 Success is about health, family, and service.   VALUABLE RESOURCES Website: https://www.systemizeyoursuccess.com Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42   GUEST RESOURCES Podcast: https://theunnoticed.cc Website: https://www.jimajames.com Get onto the best podcast shows- take a quiz: https://jim-elibtw0q.scoreapp.com/ PODCAST GUEST BLUEPRINT: Link to the Coupon Page: https://academy.theunnoticed.cc/course/podcastguestblueprint#/sales?ticketId=27946000000094018&coupon=SYS50 Or go to the main page and use SYS50 for 50% off: https://academy.theunnoticed.cc/course/podcastguestblueprint#/home   ABOUT THE HOST Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don’t know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

Om Podcasten

Dr Steve Day from the systems and outsourcing University reveals evey app, hack and trick he’s used to outsource the entire day to day running of his businesses. You’ll discover how to transform your work from a time-sapping, energy draining grind into something you enjoy doing each day. You’ll learn about letting go, trusting other people to do your work, about virtual assistants, outsourcing, managing a remote team, using apps and technology, creating systems, and stopping your business being reliant on superstar employees that are hard to find and even harder to keep hold of. You shouldn’t have to do all the work yourself, even if you’re on a tight budget. The sooner you outsource your work, the sooner you can focus on leading your company and doing the stuff that only you can do to make your business a success. Steve openly shares his wins, losses and lessons from creating affordable, practical systems that anyone can use. If you’re a business owner who wants to have more time to focus on doing the important stuff, then you’re gonna love this podcast. No nonsense practical advice, inspiring interviews and unbiased reviews of all the things you need to create any awesome business that you can be proud of. Steve has deconstructed the dark-art of creating sophisticated business systems into a simple step-by-step method that anyone can follow. Hit subscribe and get ready to transform the way you work.