SYS 042: Marketing Essentials For Small Business - with Gareth Bain

Gareth Bain is the CEO of Got Legs Digital, and a marketing growth consultant who helps small business owners to get off the ground in terms of marketing and make their businesses rapidly successful.   Steve talks to Gareth about where to start with marketing, what the best strategies are to use in the short term, how to implement these strategies effectively and how to accelerate growth even if you don't have a considerable budget.   KEY TAKEAWAYS    Many see marketing as difficult and time-consuming. Therefore, demonstrating marketing automation into the business can rapidly accelerate growth while also freeing up more time for other crucial areas. When people think about marketing, they often think about it in too broad a set of terms. As a starting point, you must formulate a strategy, examining where you are, where you'd like to be, and how to get there. When looking at messaging, there are two main factors to consider: what are the customer's pain points and challenges, and look for ways to differentiate your prospective message. Lead generation companies focus on the simple acquisition of leads, but not necessarily quality leads. Digital marketing companies focus on awareness, clicks and traffic, but not necessarily retention. Growth marketing companies focus on growth and the quickest way to do so. Once we have a better understanding of our business, our product and our messaging, we must look inside ourselves as a business, and look at what we can create as an asset - a free offering.   BEST MOMENTS    'Those people who are really needing marketing - we're here to help' 'Building up that marketing strategy first is the most important thing you can do' 'You combine the hurdles with the pain points as part of your messaging' 'Very quickly we can start moving people into different journeys' 'Create that asset of value'   VALUABLE RESOURCES Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/  Website: https://systemsandoutsourcing.com/welcome-1  YouTube: https://www.youtube.com/c/drsteveday    27 App Guide for Small Business: https://go.systemsandoutsourcing.com/27-app-guide-free-download Got Legs Digital Website: www.gotlegsdigital.com Got Legs Digital Website Facebook Page: https://www.facebook.com/gotlegsdigital/ Got Legs Digital Website LinkedIn Page: https://www.linkedin.com/company/got-legs-digital Leg Up Charity Campaign: https://donate.thebiggive.org.uk/campaign/a056900001xbqU5AAI ABOUT THE HOST Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don't know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.