SYS 050: Hiring a Robot to Handwrite Letters to Your Clients : Interview With David Wachs

Steve chats today to David Wachs, CEO and founder of Handwrytten. Handwrytten provides solutions to communicating with your customers in pen to provide a more personal touch than mass printed type written notes and letters. Steve finds out what such a service can offer your organization in improving your relationship with your clients.    KEY TAKEAWAYS    Handwrytten is the largest provider of hand written communications currently and achieves this by operating robotics to hold real pens to produce an authentic finish to letters, notes and envelopes at larger volume and scale.  People receive an average of 145 emails per day in their inbox and spend 24% of their time just managing it. Attention to physical mail is often overlooked. To get the customer or client to open the mail it has to stand out and they rarely receive a hand written communication and are therefore less likely to put the letter straight in the trash.  Handwrytten can use all your customer data to produce communications by simply converting it to an excel format and uploading it into their system but they have the ability to use most formats that your organisation utilise. You can automate your system to instruct Handwrytten to action your written letters. Handwritten notes perhaps at the end of a sales experience cement your relationship to the client and are more likely to result in a loyal repeat customer.  For international customers Handwrytten can send overseas individual communications or send them to you in bulk for you to use your home countries mailing network. However, Handwrytten is coming to the EU in 2022 so will be offering direct service to Europe and the UK.  BEST MOMENTS    ‘Having looked at your website and the examples on there and watched your videos on YouTube it is remarkable and I am totally blown away by it.’ ‘It’s not just the envelope that’s handwritten its can be the letter as well. I work with a lot of property investors that actually get people to handwrite their envelopes so at least they get it opened.’ ‘The reason I started doing this was I started seeing handwritten notes on the desk of my employees, behind my desk, on my refrigerator so the retention rate is tremendous.’ ‘Handwritten notes signify an investment in time that can’t be replicated.’ ‘By automating it you get a higher level of compliance and a more consistent customer experience than you would if you left it up to a sales rep.’ ABOUT THE GUEST David's latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect.  Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest growing companies. David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine. GUEST RESOURCES www.handwrytten.com handwrytten.com/business twitter: @handwrytten or @davidbwachs linkedin: davidwachs   VALUABLE RESOURCES  Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/  Website: https://systemsandoutsourcing.com/welcome-1  YouTube: https://www.youtube.com/c/drsteveday    The RIGHT Assistants For Your Business by Dr Steve Day  http://bit.ly/sys-10   ABOUT THE HOST Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don't know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.