10 Lessons From Some Of The World's Most Effective Advertising Strategists - Fergus O'Carroll, On Strategy Showcase Host

What do you learn from interviewing some of the world's best advertising strategists and account planners about their agency's best work? Fergus O'Carroll hosts the On Strategy Showcase podcast. He focuses on one thing–the stories behind incredible advertising campaigns. In this episode, I gently encourage Fergus (joking, I totally forced him) into a list of ten things he's taken away from tens of his own interviews.  They are: 1. We don't understand enough and need to push for a deeper understanding in our work 2. Don't let the search for an elusive insight ruin a good strategy 3. New shiny objects are killing us 4. There's no one way to plan 5. There's no one truth–there are many truths 6. Don't forget the other 50% 7. Rediscovery is more powerful than reinvention 8. Study the past 9. Develop the brand's voice over time because it won't happen over night 10. There's no shame in your strategy showing   You can find Fergus and his work here: http://www.onstrategyshowcase.com ** Bonus points: Fergus is talking at The Sweathead Do-Together this September. Find details and tickets here: http://www.thedotogether.com ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.