Step 6 of 7: Make sustainable packaging ROI positive for brands

For sustainable packaging to become the norm in the cannabis industry and beyond, we cannot only depend on those individuals who see it as their ethical obligation (“the right thing to do”) to move to sustainable packaging. We need to be able to make a case that by moving to sustainable packaging, you are going to make more money. Some say money makes the world go around. Well, it certainly makes the business world go around.What creative ways can you think of to make sustainable pa...