Step 4 of 7: Find a catalyst to build momentum and excitement

I am a firm believer that we need a catalyst to accelerate the sustainable packaging movement!More brands would spend money on sustainable packaging if they were inspired by the options.Just earlier today, my finance showed me a plastic shopping bag from a top US retailer. The bag read: ‘Be fashion forward. Please recycle or reuse this bag!’ This is the status quo.Now, you know by now I am not a fan of being a perfectionist and we should to follow Step 2 and take the available gains.&nbs...